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Use the products that your firm wants to use.  Those that fit your criteria; those that you believe in.

  • ETFs
  • Mutual funds
  • Separate accounts
  • Individual stocks
  • Custom products
  • Liquid alternatives

You set your own models and asset classes . . . as many as you want.  You set the asset allocations.  This is your investment philosophy at work for all your clients regardless of AUM.

Set models for portfolios with specific purposes such as retirement, education, time horizon, income, or liquidity.

Set up as many questionnaires as you need.  For example, a questionnaire for a Millennial client or one for education funding.

A questionnaire can strictly focus on risk tolerance, or you can have a questionnaire that incorporates planning objectives, goals, and risk.  Really, any information you believe is useful in deriving an investment solution can easily be incorporated into your questionnaires.

You define the number of answers, the answer text, and the associated answer scores.  The sum of the scores selects a model linked to the questionnaire.

You have control to weight questions more highly than others.  In this way, for all your firm’s clients, the portfolio selection reflects your beliefs and advice.

Unlike other Robo-Advisor vendors, the solutions you create through Avenue’s analytics package and open architecture portfolio structure are unique to your firm.

Here’s the point.

If you and another firm in your local community use most other Robo-Advisor vendors’ platforms, the client solutions (profiling; portfolio models; investment products) will be the same.  In contrast, advisors using Avenue will have wholly distinguished service packages.

You compete the way you need to and the way you want.

A sustainable firm doesn’t just compete in the here and now, but with an eye to the future.

The investor market is shifting from the aging boomer to the bulging emerging affluent.  This shift will include trillions of dollars in wealth transfers over the coming two decades.

Avenue gives a highly profitable path to capturing the emerging clients’ assets now, to set up your firm’s financial foundation for future strength.

With other Robo-Advisor solutions, your fee competitiveness is hampered from the start since the cost to your clients sits at, say, a 25 basis point floor (i.e. the vendor’s cost to you).  If you want to earn any revenue, then your feeis in addition and for every AUM dollar .

Avenue doesn’t have any base fee.  You set the revenue levels you want and every resulting revenue dollar belongs to you.

If you use other Robo-Advisor vendors, a major portion of the fees your clients pay is directly passed through to the vendor; it significantly reduces your gross profits.  And, this pass-through fee is for each and every AUM dollar.

Think of Avenue as a utility.  You pay $6,000 annually and this is your sole direct cost, and it is fixed.  After your AUM

revenues cover the $6,000 Avenue fee, there are  no other costs for any additional AUM . . . at any time.

You own the revenues; your costs are fixed.  This means that after covering Avenue’s 6,000 license fee in AUM, every revenue dollar flows to your gross profit each and every year.

Whether through your automated or full-service path, you have a story to tell and you do so in a proposal.

  • The beliefs, advice, care, and comfort that forms the basis of the client’s experience.
  • How the investment solutions deliver answers to a client’s needs, anxieties, and aspirations.
  • Why your services produce valuable benefits.

With Avenue, your desired proposal – cover page, sections, content, page design, messaging – is automatically produced and delivered to each Robo-Advisor client.  Every client, regardless of AUM, receives your story the way you want it to be told.

Sure, an IPS has an important compliance purpose,  But, in fact, your IPS reveals your firm’s investment philosophy and practices that guide portfolio design.  This is true whether a client has low AUM (i.e. experiencing your Robo-Advisor) or high AUM (i.e. via your full service).

The IPS is a guidebook for portfolio design. Most important, it sets expectations that build a foundation for a strong advisory relationship.

You spend a lot of time and attention developing your firm’s culture.  This culture shows itself in how your firm presents itself, including electronically and on paper.

Aligning your Robo-Advisor offering with your firm’s overall presentation is vital in proving the advice and service continuity regardless of a client’s AUM.  This includes your chosen imagery, color scheme, terminology, and formality; all these elements are under your direct control.

Avenue’s tight integration to your website and the high-impact presentation of the proposal and IPS makes it clear that you own this service and what it represents.

You already have one or more custodians.  Do you really want another? Also, consider what it means to have an entirely different back-office process for your Robo-Advisor clients than your full-service clients.

If a low AUM client grows into needing your firm’s full service, the he or she will essentially require a complete changeover, from the Robo-Advisor system to your firm’s full service methods.  That’s what will happen when you use other Robo-Advisor systems.

With Avenue, you keep your existing custodian(s).  Avenue connects the entire platform to your custodian’s processes and forms, and it’s all automated up to your normal signature and funding practices.

Your operations team continues doing what is familiar and comfortable.

Using your existing operation means the same order management system, fee billing, statements, and performance reports.  Whether a client is in your automated segment or full service, the operational and compliance process is the same.

With more AUM coming in from your market expansion, your operation gains greater efficiency per account through volume discounts and benefits from your back-office vendors.


Category: Advisor

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