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Geoff Woodling

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Geoff Woodling Geoffis Director of Commercial Innovation atHutchison 3Gin the UK.He is also founder of theBusiness Futuresin London, which has organised a global futures forum programme for almost 20 years. Geoffwas director ofStanford Research Institutein Europe for eight years, where he founded theBusiness FuturesNetwork.He was corporate strategy partner at property consultants Jones Lang Wootton and gained earlier experience atIndustrial Market Research Limited . Geoffhas worked extensively in Scandinavia , advising many of the region's leading corporations. Geoffstudied Geography at St Catharine's Cambridge and subsequently conducted research into the management of innovation inUK multinationalsat theLondon Business School , both a long time ago!

People | Business Futures Network


Geoff Woodling Geoffis founder ofFuturealitiesand its forerunner BusinessFutures. His passion is innovation in business. It led him to establish a pioneering global horizon scanning practice,BFN , a spin out ofStanford Research Institute . He is and has always been a practitioner of

foresight, working with international corporations, particularly in Scandinavia, advising on the spatial impact of developments in new digital technologies and exploring opportunities for business innovation, particularly in the telecom and real estate sectors.


Wyn, a geographer likeGeoff , joined him in the Transport Planning research team of Industrial Market Research after graduate study and a spell working on Capitol Hill in Washington, DC.


When these groups were together spun out ofSRI , Jim andGeoffcofounded our Japanese program with Mariko.

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Geoff Woodling- founding partner, London, UK


Geoff Woodlinghas 25 years experience of futures and innovation strategy consulting.After ten years advising the transport and engineering industries of the market and locational impact of new technologies, he became European Director of Research atSRI International , where he founded the business futures practice which later becameBFN .His work on special impacts of spatial change in the economy led him to become a partner in Jones Lang Wootton, to develop their real estate business strategy consultancy, which continues through the REBUS practice of BFN.

About us | Business Futures Network


Jim Smith andGeoff Woodlingestablished theBusiness Futures Networkin 1983 atStanford Research Institute , to provide horizon-scanning services for large international organisations.


Geoff Woodlingand George Mallen in London, Jim Smith in California and Mariko Fujiwara in Tokyo are the founding partners and Christer Tufvesson in Sweden soon joined us.

by Geoff Woodling, Founding ...


byGeoff Woodling , Founding Partner of Business Futures Network

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